A few simple solutions to update your website’s design and increase traffic
Not happy with your website?
Hiring a web design company to completely redesign your website can be an expensive solution to your problem.
Rather than giving your website a complete revamping, try out some of our tips that could be an inexpensive solution to updating your website’s design.
1. Remove Junk
The average page visit is less than a minute, so your website needs to say your message quickly and efficiently.
Eliminate stocky images, long dull content, meaningless section headers, and bad links.
There should be short, but powerful sections of content and photos that actually apply to you and your brand.
2. Add Follow and Social Share Buttons
Once you’ve added great content, it should be simple for users to share what they find on your website.
Adding social share buttons can generate tons of social media traffic from people who frequent your site.
They tend to be non-pushy, and simply encourage users to share what they like.
3. Mobile Optimization
More than half of the world’s web traffic comes from mobile devices.
A website needs to be as efficient on a mobile device as it is on a computer.
4. Eliminate Broken Links and 404’s
There may be pages or links throughout your website that isn’t working.
This is especially true on websites that contain a large number of pages, and have been around a long time.
And don’t expect visitors to let you know.
You may even find that pages that have performed high in the past may be unpublished or improperly linked.
There are tools, such as Broken Link Checker, that can help you find broken links.
5. Search Yourself From a Friend’s Device
If you have to dig a little to find your website, this is a sign that you need a change.
If you can’t find your website, how can visitors?
Start with creating an SEO strategy.
To do this, you need to do keyword research and create content around the results.
6. Get Rid of Crappy Stock Images
If an image looks kinda cheesy to you, then it most definitely looks cheesy to a visitor.
If there are real people, working at a real office, use photos of them instead of strangers you found on the internet.
Perhaps stock images are your only option at the moment. If that is the case, focus on images that are relevant, text-friendly, and candid, instead of posed.
7. Simplify Navigation
Users shouldn’t have to guess where they are going on a website.
Pages should be logically named and easy to find.